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Event Marketing Masterclass - 28th February 2019


Events are a great marketing tool. They offer a unique opportunity to showcase your business and personality, educate customers and engage with them on a different level. However, in a busy world, it’s a big ask to convince a delegate to invest not only financially but to take time out from the day job, so positioning your event correctly in the marketplace and communicating why this is a ‘not-to-be-missed’ opportunity is essential.

Event Exeter are offering you the chance to  attend a free interactive Event Marketing Masterclass, run by Luan Wise, Chartered Marketer and fellow of the Chartered Institute of Marketing (FCIM), with more than 15 years’ experience in agency, client-side and consultancy roles. Luan will bring to life  her  online  Event Marketing course that has now been watched by over 10,000 subscribers to, LinkedIn’s online learning platform.

  • When: Thursday 28th February 2019, 6.45pm - 8.30pm
  • Where: Expo Lab 2, The Forum Building, University of Exeter, Streatham Campus, Exeter, 
  • Who: This event is suitable for event planners, event organisers, marketing managers and executives.

In this interactive workshop you will hear:

  • An introduction to event marketing
  • Why there are three stages to event marketing
  • How to write an event marketing plan
  • What content you need to create to market your event
  • How to use social media to market your event

Attendees will take away a series of event marketing checklists and a 30-day free subscription to watch the course on LinkedIn Learning.

About Luan:

Luan was recognised as one of the top five female marketers in the UK for the #LinkedInBestConnected social campaign in 2015.  She was subsequently invited to audition as a course instructor for LinkedIn’s online learning platform and has produced seven courses to date, viewed more than 300,000 times. She is also an accredited trainer for Facebook's #shemeansbusiness campaign with Enterprise Nation.

 She is author of the award-winning book ‘Relax! It’s Only Social Media’ and creator of the ‘Social Media Planner’, listed by the Independent as one of the ‘9 best books for entrepreneurs’.

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